THE DETAILS

WHERE: TOPANGA CANYON, CALIFORNIA

Join us in the lush hills of Southern California at The 1909--a large secluded architecturally beautiful compound and outdoor stage under a canopy of trees.  

WHEN: WEDNESDAY AUGUST 28, 2019

This is not just another cannabis event or beauty summit, it's both...uniquely and auspiciously mingling as one.     


Brands and retailers across the globe are riding the wave of this major cultural shift--CBD is entering the mainstream ethos, particularly in the realm of cosmetics.


The number of cannabis cultivators, manufacturers and retailers is growing, how do you know where to source from? 


Competition for customers is becoming intense and even if you do have the best stuff, cannabis marketing is steadily becoming of utmost strategic importance.

At our first Cannabis Cosmetics Summit you will be exposed to a highly curated circle of attendees and speakers who are interested in having an informed conversation to dispel misinformation across industries. 


We will be sharing on numerous topics, the benefits and business practices of creating and marketing successful products, and in the process we believe newfound insights will be revealed.

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THE PROGRAM

The 1909 / Topanga Canyon, California

12:30 PM SOURCING SMART & DEFINING PURITY

Moderated by Kimberly Dillon, Founder of Frigg

Where are you getting your cannabis from? What does full spectrum mean? Has it been third party tested? Learn how to ethically source the cleanest toxin-free cannabis ingredients in an oversaturated industry of growers.

Confirmed Panelists:

Brandi Leifso, Founder & CEO, Evio Group

Mary Beth Smith, Laboratory Analyst, Encore Labs

Dorian Morris, Founder & CEO, Undefined Beauty

1:15 PM THE FUTURE OF CANNABIS MARKETING

Moderated by Barbara Kramer, Founder of The Plant Lore Agency

We will be discussing marketing challenges cannabis beauty businesses face and how to work around them. Topics to be discussed:

  • Advertising options that offer top ROI for cannabis beauty businesses
  • Using product packaging to build a top-shelf brand
  • How to stand out in a distracted digital world
  • Using data to guide your marketing decisions

Confirmed Panelists:

Casey Georgeson, Founder & CEO, Saint Jane Beauty

Donald Robertson, Artist & Creative Director, Estee Lauder Brands

Michael Bumgarner, Founder & Chief Visionary Officer, Cannuka  

2:15 PM SAME PLANT: DIFFERENT BUSINESSES

Moderated by Naira Aslanian, Project Manager, The Kline Group

A closer look at how THC beauty is drastically different than CBD, from channels to education to regulations.

Confirmed Panelists: 

Christopher Gavigan, Founder of Prima & Co-founder of The Honest Co.

Kimberly Dillon, Founder of Friggs Wellness & Former CMO of Papa & Barkley


3:00 PM INVESTING IN CANNABIS

Moderated by Madison Fiore, Director of Growth, Hawke Media

How are you funding your cannabis company?  Seed funding? Investors? What does it all mean? With reputable banks on the fence about working with cannabis companies, how do you process payments for your business?

Confirmed Panelists:

Matthew Nordgren, Founder & CEO, Arcadian Fund

Emily Paxhia, Founder, Poseidon Asset Management

4:30 PM DEMYSTIFYING INGREDIENTS & REGULATIONS

Moderated by Eben Britton, Host of Hotboxin’ Podcast with Mike Tyson 

Topics to be discussed:

  • Developing FDA regulations
  • Psycho-active vs non-psychoactive 
  • Terpenes
  • Effectiveness of ingredients 
  • The human endocannabinoid system

Confirmed Panelists:

Shuli Suman, Founder & COO, True Science Labs

Amanda R. Conley, Founding Partner, Brand & Branch LLP 

Dr. Andrew Kerklaan, Founder & CEO, Dr. Kerklaan Therapeutics 

5:15 PM A CONVERSATION: EXPERIENTIAL MARKETING

Join Naira Aslanian, project manager of Kline's recently released Cannabis Consumer Beauty Report, and Anthony Saniger discuss the design of the Standard Dose wellness experience.

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11:00 AM LIVING BRUNCH

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Start the day with a brunch full of fresh fruits, vegetables, and infused dishes catered for us specially by the electric based African rooted Cosmic Kichin who are dedicated to high vibrational living through delicious alkaline meals. 

ALL DAY LAGOM CBD TEA & CAFÉ

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Let Lagom organic CBD infused tea and coffee usher you effortlessly through out the day. Each concoction will be created using unique plant ingredients custom designed especially for your mood. 

5:00 PM SUNSHINE ENCLOSURES SUNSET SOIREÉ

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We will end the program with some insights on sustainability by Sunshine Enclosures, an evening of chakra balancing mood-board charcuterie & dips paired with cocktails by Paquera Mezcal & Aurora Elixirs using adaptogens and nootropics.

THE SPEAKERS







want to attend?

click any registration button on this page or email us at hi@inncannabis.com

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